4/26/2004

Implementation of WeBLOG

WeBLOG Implementation




Good Reasons

•Bypass to the traditional SE with own algorithm and techniques
•Targeted audience for ads (maybe regional; where the fans are)
• Rapid contacts to targeted audience
• Actuality / actual content •Targeted content (theme-oriented, not only keyword-oriented)
•Visitors are readers - no surfers
• Use own, found or new content
• Connection to news feed + archives (theme-oriented)
• Services by BLOG-Hosting
(Syndication (RSS, Atom), Ping-Service, Email, Comments,)

and more


CONCLUSION

Let’s GO

New Service with Syndication (RSS/Atom News), Ping-Service
Bypass Search engines
Cross linking with other BLOGs, Domains
Usage of VO-Resources like banner and content TOP-100, Landing pages, revenue-content.
Low cost
PAID-Hosting with all services for professional WeBlog


Implementation Strategy:

Researching BLOG-Exchange / Link exchange / Sport-oriented BLOGs to make ads

Researching Content-Delivery
Researching BLOG-Engines
Selecting Domain-Names (use TOP-100 or new)
Start with 5 Sports / each with 5 BLOGs in Paid-Full-Service
Site metering to control results
Organize VO: SEO's / Graphics / Upload / Layout-Standards

· Why BLOGGING- Making & usage of WEBLOGS-


What they for:
1. Bypass to the traditional SE with own algorithm and technics
2. Targeted audience for ads (maybe regional; where the fans are)
3. Rapid contacts to audience
4. Actuality / actual content (for visitors and SE's interesting)
5. Targeted content (theme-oriented, not only keyword-oriented)
6. Visitors are reading - not surfing
7. Use own or new content
8. Connection to news feed + archives
9. Services by BLOG-Hosting (Syndication (RSS, Atom), Ping-Service, Email, Comments, and more)


· Are WEBLOGs meeting these VO-Criteria
1. -Effect for VO-Group
2. -Resources (Time, money, manpower)
3. -Effective in a 4-month-period (Football-Season Start)
4. -Get 38 clients in a month, starting immediately
5. -Adverse effects

1. Effect for VO-Group
We get more targeted visitors (sports / gambling - oriented)
More free-ads due to BLOG-Linking

2. Resources (Time, money, manpower)
Resources (Banners, Pages, Content),
Updates by SEO's -- no bottle-necks
Low cost (free link-Exchange, independent from SE's)
Usage of Links / pages of established Sites (content/actual like Lines/News/Promos)
Usage of resources of VO: Chat/Email/News/ own BLOG-System)
Free resources: News feed (targeted), BLOG-System (xxxx.blogspot.com)
Visitors: measurement immediately (short reaction time)

3. Money:
Free-service (Hosting (Space / Names / Services / upload)) or
VO-Server or
Paid Service (Hosting (space / names / Services / upload)) or
Owner URL (normal cost)
News feed-service: selectable sports news (cost or free?)
Manpower: one-time-development -- multiuse (~1Hr per BLOG), using VO-

4. Effective in 4 month-period
Targeted Visitors to BLOGs with better effect versus Surfer to SE-Click
Lots of free BLOG-SE's (fast)
Use of "traditional" TOP-SE's possible (slow)
Links from high-ranking Sites to get popularity (if spidering)

5. Adverse Effects:
Non-serious posting
Non-relevant content
Text in error
In Free-Hosting: Terms & Conditions








· Resources (output) N/A Low High
1. Time
VO Server installed BLOG-Software Day/Weeks
Free Service (small-BLOGs) Hours
Paid Hosting Hours
2. Money
VO Server installed BLOG-Software MSN (ASP)
Free Service (small-BLOGs) 0
Paid Hosting (full BLOGs) < $120/y
3. Man Power
VO Server installed BLOG-Software X
Free Service (small-BLOGs) X
Paid Hosting (full BLOGs) X



CONCLUSION
· GO / NO GO

GO: Because of low cost, new Service, bypass SE's, usage of VO-Resources like TOP-100 + Landing pages. PAID HostingWith all ServicesFor professional WeBlog





· What the team suggest “To Do”:

Start with 5 Sports / each with 5 BLOGs / Free-Service (diff. BLOG-Providers)
Start with researching Sport-oriented BLOGs to make ads
(Free and paid)
Researching BLOG-Exchange / Link exchange /
Researching Content-Delivery
Organize VO: SEO's / Graphics / Upload / own Server



Favorites

Popularity of each search engine and directory also makes big difference in traffic received from them. For example, today (January 2003) Google and Yahoo are top search properties.

more jimworld.com/tools

List of major Search Engines and Directories in alphabetical order:>

Also, depending upon your target audience, it might be recommended that your web site be also submitted in some regional (country or state specific) search engines and directories. However, you can still be sure that above list of major search engines directories covers 98% of search traffic.

 mikes helpers forum
;

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