NFL Gambling News, Pro and College Links , Advice, Picks.

about
To your questions about making changes:


My view about Searchengines:
1.
The Searchengines will ever produce new oportunities to earn money.
Buying companies or their ideas is a good way to do so.

The way to "Paid-Service" (PPC , PPV or what ever will come) is the deap GRIFF
into the pockets of their advertizers.

2.
All major SE started to regionalize their search, in contents and language.
Some with a button for a visitor, some with "intelligenze" by analyzing
the visitors search (and history).
This opens the market-extension for Paid-Services.

3.
New SE-Strategies ("relevancy"-shown results, Clusters, ) will help the visitor to find the "best" landing-Site.
Visual aids for the visitor will show the percentage of "relevance")

4.
Spiders will work better. Today's cheatings will be seen,
with the result of "back-listing" or "black-listing" of sites or IP's (C-value).


5.
SE's will integrate a value "where customers click" into their ranking algorithm, there is not only the traditional way of measurement the "importance" of a Site.
(the SE who publishs this first will be the winner of the race).

6.
"FREE" submission will be done by smaller companies in SE's and Directories, they





Our Marketing Sites:

Today-Facts are:

1.
The keywords with gambling-industry-relevancy are not endless.
Being Site number 100 is for SEO's important (because "Site is listed"),
but it's not for a visitor (they don't know about) and therefore not for
the projected revenue-Site (which earns the money).
It makes no sense choosing Keywords or phrases which are not searched
(Wordtracker and overture shows: 1/3 of our keywords have no clicks in the last 60/30 days)

2.
Our M-Sites have (mostly) a wide range of content (rules, history, links, basics, tips and more).
This makes it hard to find the best landing-place in directories
when you can choose only one keyword (like Zeal, DMOZ and others) or submit only onetime to a directory.
(Choosing the best, the rest is lost).

3.
"Flooding" the Net with new M-Sites should be made carefully, being penalized can be a result of wrong a strategy.

4.
Penalized will be also Sites, that are not "error-free" (ours are about 70% e-free, rest has missing tags, missing HTML-ending etc)
(As a Zeal- or DMOZ-Editor you have to do so).

5.
Most of our M-Sites have a load-time of more than 8-10 seconds (measured with a dial-line; average are 70-90kB, up to 120kB text and pics).
Why should a visitor wait if he sees more Sites in a SE-result? Wait-time is also a "good Look-and-Feel" value.

6.
Changing tags is not done correctly. After Site-upload Tags-changes are not made in agreement to the content.
(i.e. a sports-related Site without "horses" should not be changed to "horseracing Site").

7.
M-Sites don't have actuality. Actuality-weight is honored by SE's and directories.


Grade of "organisation" of important Tasks:

1.
We don't use or have the measurement tools what visitors are clicking on our M-Sites, how long they stay, how often they leave after seconds. These indicies about the "products" should be an important feedback to the developing process for SEO's and Graphic-designers
(repair or make new if rating is falling below a minimum value)

2.
Have a look to the Sites "Life-Cycle",
which starts after developing, with the

first-upload (Matthew),
followed by first-online-check (SEO),
upload-changes (Alex/SEO/Matthew),
submit to SEs and directories (SEO),
ranking-check (Ron/Web-Position),
Tag-changes(Alex/SEO),
new-upload (Matthew)

(and so on until the sitename is "best-placed" or "burned").
Look for information-lacks in this processing, the work can be better organized.


Conclusion: (Near) Future:


Major SE will be GOOGLE, YAHOO, MSN, AOL (all with their free and paid-service companies). Together they have a market-share about 95%
The other will play for the rest of the cake.

A look to GOOGLES service-contracts to other SE, their contract with YAHOO, the de-centralization to countries / regions and a new spider-technic (deeper, more frequent) will give them an advantage before YAHOO. They have a good "image" and will defend it.
The seeking for new capital (to expand their base), gives a hint that they are planning to grow.
Free submitting will be faster (and deeper analyzed), including a bunch of specialized directories, deleting the Link farms and "Cheaters" from their results, which includes the honoring of Inbound- and Outbound Links with relevant keywords.

YAHOO has an advatage in the "free email" but loosing the "image" (paid service, better results from GOOGLE).
MSN has with "Hotmail and IE" a foot in the door, if they extent their base Google-like they will win.
AOL as a Provider with financial problems needs Google to hold their clients.
This can give hints to the direction of GOOGLE.

For marketing is relevant that the audience will find what they are searching. New technics (mooter, cluster links, weblogs etc) will help to do so.