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WEBLOG - Project (Detail-Phase). \\\DRAFT\\TO: TEAM
(or in \\Pdc1\Marketing\SEO Department\Projects\BLOG\Weblog_Phase2_Order_draft.doc)
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Order:
Introducing WEBLOGS to VO-Group.
· Project Goals

1. Prepare to use new ways to send targeted traffic to the Revenue-Sites.
2. Get in contact with a focused audience of Internet - Users.
3. Bypass the traditional SE with algorithm and techniques of the WebBLOG-Idea.
4. Get 38 Sign-ups per month within a 4-month-period.

· How to do

1. Using proofed and secured new Internet-Services
2. To get instant contact to visitors, offer daily fresh and theme-oriented content.
3. Start creating a cross link to related Sites to get the attention of other WEBLOGs.
4. Find and modify the content in the Internet, using the resources of VO-Group, writing new and fresh articles (theme-oriented) are important in the start-up-phase.
5. Connecting to News-Feeds and Archives help to make content-rich Weblogs


In order to create the immediate entrance, the service of BLOG Hosting is necessary.
These paid-services offer tools to measure the success and help automate the daily work.
In the Pilot-Phase a direct Email contact for SEO is a must to hold the timeline. Later the Email should be used to contact other Sites to get information about cost, adv, content etc.


Details to start-up the project.

Timeline for a Pilot-Phase (Start with 5 FOOTBALL – BLOGs )


Time Line / To-Do Comment Manpower
1.week 2 SEO Fulltime
Research Football-Domains Find Domain-names that reflect the content 1 G-Designer
Contract BLOGGER.com Paid service to avoid time-lacks (like T-100)
Build Standard-Layouts Select a Template and modify it for easy use
Research BLOG-Engines Sport / FOOTBALL-oriented
Research BLOG-Exchanges Sport / FOOTBALL-oriented
Research Content-Sites Football-content preferred, to “copy/modify/paste”
Research BLOG-Engines ( Sport/Football) There are more than BLOGGER.com (sports)
Collect VO-Resources (Banner, text, button, promos, Email, URLs, other) All content that is free to use, Football-oriented, Promos to make an article , “Rules” to publish, new Services to download from VO (or link to), Revenue-Banners to be used, Handicapper
Start 1st WebBLOG Place the 1st BLOG and check intensive, post 5 News
Submit to BLOG-Engines Makes the Football-Blog public
Start BLOG-Exchange Makes the Football-Blog ranking


2.week 2 SEO Fulltime
Daily Work on WebBLOG 1 Publish fresh Football-content “copy/modify/paste” 1 G-Designer
Research 2. BLOG-Hosting Are there better BLOG-Hosting?
Modify Standard-Layout For more Football-BLOGs make “small” Template-Changes
Build WebBLOG 2 to 5 Use the Domain-names and the modified templates
Start WebBLOG 2 to 5 Place the BLOGs at BLOGGER.com , check out
Submit to BLOG-Engines Do it like 1st BLOG
(25 BLOGs are up at end of 2nd week)
Daily work on WebBLOG 2 - 5 (Now daily 25 article (5 for each BLOG) work fine


3.Week (assume: 5 BLOGs = 1 SEO daily) more SEO
G-Designer
Build more WEBLOGs Other Sports, using modified templates (as needed)

Train SEO’s and G-Designer update (How-to-do)to work on more BLOGs


4. Week - daily work / weekly work 1 hr per BLOG daily, 1 hr weekly researches, result-check, changes
Looking for free-ad-BLOGs Revenue or BLOG-Banners / Links
Looking for paid-ad-BLOGs Revenue or BLOG-Banners / Links


COST

Cost 1 BLOG 25 BLOG
Month Year Year
BLOGGER.com $5 $60 $1500 PRO-Version

News Feed (in 1 BLOG) $140 $1680 - need more research

Domain-Name $10 $250 VO-Discount ?

Site Meter (use free service) ($7) ($59)

Paid Ads Need more research



Starting the Project will give the chance of “reaching the goal of 38 clients / month” .
The BLOGs reach sports / football interested visitors.
Fresh articles and links show to Revenue-, Handicapper- and TOP-100-Marketingsites (with good content).
Other Links are used to make the typical WebBLOG-cross-link effect, which lets them rank also in the major Search-engines.

_______________________ WILL BE EXTENDED & Powerpointed__________